Melbourne-based application management vendor, Exinda Networks, has launched a new Global Partner Program.
The program offers dealers access to a number of initiatives including demonstration equipment, a Web partner portal, and co-op marketing strategies, according to executive director, Con Nikolouzakis.
"This will drive more business through our resellers and also offer them certifications when they become experts in our product set," he said.
The two-tiered program includes authorised and premium levels. Authorised partners must have two staff members certified for its Exinda 4700 product and be registered to carry its demonstration equipment. The premium level introduces a business and marketing plan, sales targets and potential rebates. It also includes training courses and certifications such as certified sales professional, network associate and optimisation expert.
Exinda currently has about 20 local partners including Kaz and Datamerge. Its products are distributed by Tech Plus and Firewall Systems.
The vendor is looking for new resellers that are solution orientated and specialise in VoIP, Web services, Citrix and all business critical network applications. It is currently in the process of signing some of its existing global resellers up to its new program and hopes to have 200 partners involved by the end of next year.