SMB product expansion sees EMC channel grow

SMB product expansion sees EMC channel grow

Storage giant, EMC, has attributed its fourth consecutive quarter of double-digit revenue growth to the expansion of its product range and the work of its channel.

According to EMC, global second quarter profits were double those recorded during the same quarter last year. Similarly, revenue increased by 33 per cent.

Managing director of EMC A/NZ, Steve Redman, said the company had achieved similar results locally, chalking up 34 per cent year-on-year revenue growth.

“We’ve also gained 66 new customers in the last quarter, which is double our normal growth rate,” he said.

A large part of the vendor’s growth was attributed to an expanded product range, which had doubled in size during the past year, Redman said.

Its Clariion products had performed particularly well, increasing global market share to about 25 per cent in the SMB space, he claimed. EMC resellers played an enormous role, Redman said.

Locally, the channel now accounted for 55 per cent of its business – up from 40 per cent 12 months ago.

Redman said this trend would continue, estimating the channel would contribute up to 65 per cent of all sales by this time next year.

Attacks on several new vertical markets - including government, legal and accounting – were also beginning to bear fruit for the company.

"Six months ago we didn't even have a government business," Redman said. "Now we've gained six local governments as customers in the last quarter alone."

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