Brightpoint has been appointed as the new distributor for Jabra and Skype to broaden its product portfolio and market appeal.
The company was keen to include Jabra's products because of the growing demand for mobile wireless hands-free headsets, product marketing manager, Ettore Alterisio, said. It also included Skype to target the rapidly growing VoIP market.
"Both relationships fall within Brightpoint's product development and expansion strategy, which looks at broadening the scope of new vendors in existing and new markets," he said.
The company will be distributing Jabra's complete headset and car kit range. As for Skype, it will offer a range of certified hardware that includes starter kits, headsets, dual capable phones (PSTN and VoIP) and bundling these with Skype airtime.
Both deals were established a couple of weeks ago and Alterisio said the company was trying to specifically target the wireless channel and end-users.
"Skype is a completely new range of products in a new market we have not previously had a presence in," he said. "These new products not only extend a wider offering to our existing channels, but also invites new channels."
The company is currently planning product bundling packages to offer resellers.