Former AMD country manager, John Robinson, has taken up a CEO role at new local storage importer, Austeq.
His first task will be to build a channel for its inaugural product release - the Yellow Machine.
This integrated storage and networking appliance features 1.6TB of storage, an ASIC processing unit, firewall, eight-port router, a switch and Internet connectivity, along with a built-in Linux operating system. It was developed by US-based Anthology Solutions and manufactured in Korea by Airmir.
A variety of add-on applications and hardware accessories for the device were also available from its Korean partner, Robinson said. These included functions like video on demand, call centre recording and watermarking, document archival or surveillance capabilities, as well as Web- or IP-based cameras and set-top boxes.
Robinson said he was now on the hunt for potential channel partners.
The plan was to engage the broader and more traditional IT channel via distribution, as well as establish links with specific vertical partners, he said.
Robinson cited hospitality, education and security as key market areas.
"Our vertical partners would have access to a complete package," he said.
Austeq was hopeful of announcing an agreement with a hosting company shortly, Robinson said. It was also looking at which distributors would be most suitable for the product.
He said its wholesalers would need to have national coverage, but didn't rule out appointing several players.
Although there were broad plans to hit all sectors of the market, its initial product, the P400T, would be aimed squarely at SOHO and SMB, Robinson said.
The box will retail for $2295.
"There will be a cut down version for the home, plus an enterprise version," he said. "But the prime purpose now is to offer the product to companies that want to use it for general office storage or backup."
Robinson left AMD as part of a massive restructure of the vendor's Australian management team in September last year.
He said he was looking forward to coming back from a year away from IT to build up the Austeq business.
"The product hadn't been exploited here before so it was a good challenge," Robinson said. "It's something I can get my teeth into, as well as use my connections made from AMD."