Electronic Concepts has boosted its convergence portfolio with the signings of Mitsubishi and NEC.
The South Australian-based distributor will now carry AV products such as LCD monitors and data projectors from both vendors.
Until recently, it had been known primarily as a Sony fulfilment house, distribution manager, David Linke, said. But with the addition of Mitsubishi and NEC it could take a wider offering to its 700-strong corporate and IT reseller base.
"On the projector side Sony is LCD-based, Mitsubishi is DLP-based and NEC is a mixture so they all complement each other," he said. "On the monitor side, Mitsubishi is cheaper where Sony is concentrated on plasma screens and professional series monitors."
The deals were also designed to make the home convergence trend, Linke said.
"We are making an AV push with these two new vendors but we will still protect our Sony business," he said. "It's just that the convergence market, which we have been in for years, is finally taking off."
While the company only carried two other vendors - data projector specialists, Screen Technics, and LP Morgan - it would not seek to further expand its offering in the short-term, Linke said.
"There are already plenty of distributors doing IT so we will stay in our AV niche," he said. "The reason Mitsubishi approached us was because they like our concentration on Sony's AV products."