Pioneer has launched a new website that gives dealers the ability to build PC products in real-time.
Managing director, Jeff Li, said resellers previously had to order customised goods from sales staff over the phone. The new facilities allowed them to assemble a PC, server or notebook order for themselves.
"Before, it was taking resellers half an hour to do quotations," he said.
Alongside the comprehensive list of components, software and accessories available for each of its PC models, resellers are given the recommended retail price for their chosen model configuration, as well as the margin they would make on it.
This figure is modified each time a reseller adds an upgraded component such as a faster CPU, bigger hard drive or longer warranty option.
Li estimated dealers would earn 10-15 per cent on mid-level product and up to 20 per cent on high-end models.
The website also features detailed product information on all Pioneer products, as well as facilities that enable resellers to email quotes to customers.
Although a separate site had been created for end-users to look up product and configure models, Li said all orders would be fulfilled by its channel.
Once an order was lodged, he said the service had an average turnaround time of three working days. Pioneer has also introduced an emergency two-hour service for dealers looking to grab product immediately.
Li said the next stage of improving the website would be to implement a service module. This would allow dealers to verify warranty details of Pioneer products online using their serial number. Other services to be introduced include direct contact with technical support staff as well as order monitoring. This module is expected to be available by the end of the year.
Looking further ahead, Pioneer would also add ecommerce facilities. However, Li said it would not introduce automated online ordering until fingerprint technology had been implemented by the banks.
"We need the guarantee," he said. "There's no point having ecommerce functionality without it."