Bax IT aims to secure retail growth

Bax IT aims to secure retail growth

Looking to jump into the volume security game, Bax IT has scored deals with two new vendors.

Business development manager, Matthew Mann, said it had struck an agreement with local manufacturer, Internet Sheriff, to carry its range of iSheriff Web and email filtering appliances. The deal was prompted by the launch of the vendor's first dedicated appliances for content filtering. Previously, Internet Sheriff had focused on selling OEM licensing directly to ISPs and large organisations, he said.

The deal follows a new importing contract with Data Protection Solutions (DPS) for its external USB-based backup device, EzBackup. Mann claimed the hardware was one of the first standalone products on the market to include disaster recovery.

Bax was hoping to double its reseller ranks and revenues as a result of the new partnerships, Mann said. The distributor currently has a base of about 170 resellers, predominantly focused on the SME space.

While it had built up a strong, niche business in providing OEM licensing on a range of VoIP, security and networking products, the additions would be a big boost for its retail image, he said.

"Our business is going to change," he said. "We have been dealing one-on-one with resellers and putting solutions together. Now we will have retail products, which will trigger an end-user push.

"It is exciting because it opens us up to resellers who want to buy product over solutions. This is a new area for us."

Mann said the Internet Sheriff products were already shipping, while the DPS goods were expected to be available in early October. The distributor had 25 resellers evaluating the DPS products, he said.

To help assist with the expected increase in demand, Bax had appointed a new sales person and would aim to bring on another business development manager in its Melbourne branch, Mann said.

The distributor, which is based in Sydney, also has a sales presence in Brisbane and Adelaide.

It is currently promoting the new product lines at a series of roadshows in Adelaide, Melbourne and Sydney.

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