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Also strengthens covergence play

Also strengthens covergence play

Also Technology has improved its digital convergence range by signing up to carry Casio's digital cameras and Maxell's digital media.

According to Also's managing director, Steve Xiao, the signings were made in response to current softness in the whitebox market.

"We wanted a wider digital range as we believe the digital photography market is stable," he said.

The addition of Casio would provide a new value-for-money offering against its current digital camera partners Canon and Panasonic, Xiao said.

"Casio was only selling to duty free and chain stores so we will be able to expand their market by taking their range to IT resellers," he said.

Maxell would sit alongside current AV/IT vendor, Mitsubishi, to provide a wider range of digital media and camera accessories, Xiao said.


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