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AMD tops Intel in September US retail desktop PC share

AMD tops Intel in September US retail desktop PC share

AMD out gunned Intel in September by capturing over half of the microprocessor market for desktop PCs in the U.S., says Current Analysis.

Good news just doesn't seem to stop for microprocessor maker, AMD, these days. Shortly after the company reported a banner third quarter earnings, the company is now being lauded for outgunning mighty Intel and capturing more than half of the processor market for desktop PCs in the US during the month of September.

AMD captured a 52 per cent share of the US retail desktop market in September, topping Intel's 46 per cent share, market research firm, Current Analysis, said.

"Despite its past successes in surpassing Intel desktop sales in select retail sales weeks, September 2005 marked the first time AMD was able to outperform Intel for an entire month," Current Analysis said in a report.

The win couldn't come at a better time for AMD. On Friday, the company is holding a grand opening ceremony for its most advanced chipmaking factory ever, and probably its most expensive. It's a billion dollar gamble the company can keep production lines full as it gains market share on rival Intel, which it has been doing, according to Current Analysis.

AMD benefitted from increased sales of Media Center PCs, Current Analysis said, which were meant to be used for home entertainment purposes. In September, Media Center PCs accounted for 46 per cent of all US retail desktop sales, the market researcher said, and 55 per cent of those machines went out with AMD processors inside.

The star Media Center system was HP's HP Pavilion a1130n, running on a 64-bit AMD Athlon 64 processor, Microsoft's Media Center OS and 1GB of RAM at a post-rebate price of $US679, Current Analysis said.

The market researcher said the HP model was the most popular Media Center PC in retail to date, and credited AMD for being in the right system at the right time.

"There is fantastic momentum surrounding the adoption of Media Centers and subsequently, AMD, in the forthcoming holiday season," Current Analysis said.


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