Onyx is offering end-users up to $500,000 towards the cost of migration services to replace existing Oracle systems.
The CRM vendor is attempting to capitalise on any market uncertainty following Oracle's recent acquisition of Siebel. The migration campaign, which runs until March, applies to end-users with existing Oracle, Siebel, PeopleSoft, Vantive or JD Edwards implementations.
While the program primarily sought to take share from Oracle, it would also help to change wider CRM market attitudes, strategic alliances director, Geoff Denyer, said.
"There is a perception that Siebel, Oracle, PeopleSoft and SAP own this market but globally they only hold about 40 per cent of all CRM licence sales," he claimed. "There are alternatives to the big guys and the numbers show that people are choosing them."
Denyer said Onyx had built up enough trust in its brand name for people to forgo their relationships with the major tier-one vendors.
"People are concerned about these acquisitions creating mega-vendors that carry their own difficulties during deployments," he said.
The opportunity to sell discounted services would also provide further motivation for new channel partners to come aboard, Denyer said.
"We are still on the partner recruitment path and this program provides an ideal opportunity for organisations that have been looking to get into CRM," he said.
Since moving to a hybrid sales model in September, Denyer said the vendor had signed up Fujitsu and latest partner, Resonate, as resellers.
He would not predict what increase in revenue or market share Onyx was expecting to achieve via the migration initiative.