Tech Pacific has announced a new distribution deal with software gaming vendor, Ubisoft, as it continues to pursue the digital home and entertainment market. The deal is the third struck by the distributor with a games publisher this year.
Tech Pacific PC and server category manager, Joshua Velling, said the new relationship with Ubisoft was just one of many the distributor had instituted as part of its digital home push.
“We’re looking to sign up all of the major software gaming players and will continue to work through the list,” he said. “We want to be able to give resellers access to all the leading games titles when they come out.”
Tech Pacific distributes PlayStation2 consoles, as well as a range of gaming and wireless networking peripherals from vendors including Sony, Logitech and Guillemot.
“Our strategy is to provide gaming as part of the digital home; as one of the components,” Velling said.
The deal with Ubisoft would include distributing games produced across all gaming platforms, he said.
Ubisoft is the third software games publisher to forge a distribution deal with Tech Pacific this year, following last month's announcement of a relationship with Electronic Arts and a similar deal signed with Take 2 in March.
Ubisoft managing director, Darren Macbeth, said Tech Pacific would be the company’s first IT distributor. The company previously dealt directly with large Australian retailers such as Kmart, Target and Myer.
“We saw this as a good opportunity to expand into new areas,” Macbeth said. “Tech Pacific covers markets which we traditionally have not targeted.”
Through the new deal, Tech Pacific would be able to supply games in conjunction with gaming machines and consoles, he said.
“We see more convergence with machines and consoles – there isn’t much between them. All are sold as online machines,” he said.
Ubisoft’s titles include The Myst, as well as a series of games based on Tom Clancy’s political thriller novels.
Macbeth said the three vendors now signed with Tech Pacific accounted for 45-50 per cent of the PC software games market, as well as around 40 per cent of the console market.