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Complete print performance

Complete print performance

Kyocera Mita recently made a racket with its recent Unplugged Roadshow as it played up and down the highways of Australia and New Zealand.

The company took to the road to demonstrate to channel partners that it may be a long way to the top, but the climb to stardom can still be fun.

The event was themed around a rock concert, complete with Kyocera ‘band members’, at which the company unveiled new copier and printer models, outlined its market direction for 2004/5 and launched its new channel incentive, KyoCard. Unplugged was part of a four-week event and stretched to Auckland, Adelaide, Perth, Sydney, Canberra, Brisbane and Melbourne.


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