NetRegistry has launched a new reseller program, promising domain name resellers the opportunity to purchase .au registrations at a discounted rate.
Under the new program, resellers will be able to purchase .au domain names for $55 per registration wholesale — a discount of $11 on the retail price.
NetRegistry CEO, Larry Bloch, said bulk domain registration buyers required different provisions to end-users.
“Resellers have not been looked after by existing domain sellers: either in terms of price or service,” he said. “They need price reductions on retail pricing plus account management capability.”
Bloch said one of the biggest issues with managing domain names was ongoing administration.
Under the new program, resellers could manage all of their customer’s domain names from a single online interface, he said.
The new system will also allow resellers to specify what central registry server holds domain names registered by their customers.
In addition, end users will be able to sign into a central website location and manage their domain name details using a reseller-branded site. For example, customers needing to change their contact information will be able to do so through the Web portal.
“We’re offering a white label product if you like,” he said.
“All of the branding will be the reseller’s — down to the mail server being used.”
Resellers can also choose to have NetRegistry send out domain name customer renewal notifications on their behalf.
Hitting out at its main rival, Melbourne IT, Bloch said most domain name resellers were not aware there were better prices for .au registrations to be had.
He said Melbourne IT only offered a retail .au domain names registration for $137.50.
“Basically, we’re looking for Melbourne IT resellers to give the space a look and choose us,” he said.
In response, Melbourne IT CEO Theo Hnarkis said the company had always provided a wholesale solution to domain name resellers, as well as a wholesale rate on domain name registrations which varied depending on the volume and the reseller’s service requirements.
While NetRegistry might be able to provide .au registrations for $55, Hnarkis said it was the cost of providing a complete package to resellers, including hosting, email services and other value-added features, which mattered.
“When you add the packages together and compare, ours are very competitive,” he said.
Melbourne IT continued to provide domain name products to companies both locally and internationally, which had been proven by customers such as Microsoft and Yahoo International as technically robust and reliable, Hnarkis said.
NetRegistry’s Bloch said the discounted pricing would be independent of sales volume. Resellers could also transfer their existing customer databases across to NetRegistry free of charge.
He said the .au domain name industry was experiencing accelerating growth and had risen by 21 per cent in the past year.
According to the Australian Domain Administration Ltd (AuDA), 433,000 .au domains are now registered.
NetRegistry aimed to grab about 30 per cent of the 27,000 new .au domain name registrations projected by AuDA through its reseller partners over the next 12 months, Bloch said. It expected prices to drop to $40 within the next two years as the market for .au names expanded.