Adobe simplifies licensing program

Adobe simplifies licensing program

Adobe has revamped its software licensing program, beefing up on the education layer and paring down the corporate segment from seven levels to two.

The move — which takes effect later this month for new and existing customers — will offer a more integrated, centralised approach, according to Adobe channel manager, Nick Hodge.

The revamped model slots partners into two categories: the transactional licensing program (TLP) and the contractual licensing program (CLP).

Both offered a simplified, price competitive model, Hodge said.

“The new program has come about so customers can get the discount level they qualify for,” he said.

“It was harder under the old system to do that.”

Under both the TLP and CLP licensing categories, each product has a point value. Under the new program, products are given a higher point system. “With bigger point numbers, this allows Adobe to be more granular, and allows customers, buying a certain level of product, to reach their discount levels sooner,” Hodge said.

There were no changes to the government licensing model, Hodge said. “In the case of CLP, what we have today is a very complex, multi-level program,” he said. “What we’re doing worldwide is simplifying the corporate customers into two levels; and offering two levels for education customers [previously we only had one level], thereby making it more price competitive at the higher end.”

Resellers selling into the corporate space, in particular, were often confused with pricing, he said.

The addition of an electronic download capability was also new for both sections of the licensing program, Hodge said.

“For certain applications and programs, we’re allowing electronic software downloads of the installer,” Hodge said. “What this will mean for resellers and customers, is the customer will get much more immediate access to their software rather than waiting for the physical media to arrive.”

Other changes, meanwhile, include the way the eight Adobe licensing centres across Australia — including Volante, HP, Data#3 and Software Spectrum — can offer contracts to customers.

“These companies have an agreement with Adobe where they can offer contracts enabling customers to a certain number of points over a two-year period,” Hodge said. “But in the new program, their initial purchase can set their discount level.”

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