Printer sales soar

Printer sales soar

Printer sales jumped 33 per cent in Q12004 compared to the same time last year, according to IDC.

The market shipped a total of 430,000 units for the quarter.

This figure includes single function and multifunction (MFP) inkjet printers, laser and Serial Dot Matrix (SDM) printers.

IDC printer anaylst, Su Lin Ng, said growth was spurred by price discounts on colour laser single printer models and a number of vendors offering cash incentives to the channel.

Ng said the market should expect to see the colour laser segment grow as consumers became more educated and costs fell.

“Business perceptions of colour are changing as they become aware that colour is attainable and is decreasingly becoming an expense,” Ng said.

Inkjet MFPs would continue to increase in functionality and become more affordable, creating a greater demand in the space.

“Photo features will also become standard, on the back of digital imaging’s increasing uptake,” she said.

The second quarter of 2004 was expected to be strong with increased promotions and end of financial year being major drivers for the market, Ng said.

New printers and inkjet MFP models were expected to be introduced.

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