ASUS is launching a new promotional program for its notebook dealers.
Under the new notebook initiative, the vendor will subsidise the cost of select ASUS models and offer resellers increased sales margins to encourage them to push product.
ASUSTeK's general manager for Asia-Pacific sales and marketing, Benson Lin, said the company was serious about becoming one of Australia's top five notebook vendors by the end of 2004.
“To get into the top five we will need double our notebook sales,” Lin said. “This program will encourage our resellers to display our models and raise end-user awareness.”
Although the program was still being finalised, Lin said, the subsidy would most probably apply to the W1 and M5 notebook models.
Lin said ASUS was currently selling about 3000 notebooks a month in Australia, but would need to crack the 5000 mark to reach its goal. He was confident this would occur.
Lin said year-on-year figures for June saw ASUS increase its Australian sales by more than 200 per cent.
Lin said the company was also on schedule to open a string of service centres which would compliment its notebook business.
ASUS would work towards becoming one of the top three Australian notebook vendors by 2005, he said.