Global Business Technology (GBT) has been given a new website to mark its transition into the Zircon business.
Managing director, Gwen John, said the site reflected new changes in business and direction.
Zircon acquired GBT in May to give the communications distributor a portfolio of hardware products.
The new website provides registered resellers with services such as online ordering, price lists, quoting, order history and access to account information.
It also includes a weekly GBT newsletter that provides news, promotions, channel activities, special bundles and deals.
Zircon is also looking for a range of resellers, integrators and IT consultants for the SMB market.
"We have some new products coming out and will be aiming them at resellers addressing the medium enterprise space," John said.
The company also has a range of ongoing reseller programs and promotions.