German IP surveillance vendor, Mobotix, is scouting for resellers and systems integrators to support its newly established Australian office.
Its A/NZ manager, Graham Wheeler, said the hunt was on for partners to help tackle demand in an exploding IP video market. The company develops and manufactures professional network cameras for security systems, production monitoring and Internet applications. The worldwide install base is 45,000 cameras.
Initially, it would look to partner with systems integrators from the IT sector, followed by communications integrators and dealers with a focus on security or process automation, according to Wheeler.
"The main impetus for opening the office in Australia is to develop a reseller channel," he said. "We want to educate the market and channel on how to sell and install quality IP video solutions in the security, process monitoring, Web hosting and transport sectors."
Wheeler said the IP video space offered advantages over traditional analogue video technology as well as conventional Web cams. These included high image quality, a fully browser-based system and scalability.
Resellers would be able to peddle a host of cameras including Web, IT, security, night and fixed dome models.
"All products are camera recording systems whether internal, external or dome cameras," Wheeler said. "Application specific software packages will be released to vertical markets to aid resellers in adding value to their solutions."
Wheeler said resellers would now be able to offer VoIP functionality - a market development that had taken shape in the past six months. The cameras could now transmit messages or be called via the integrated SIP client both locally in the LAN and worldwide via an SIP provider, he said.
Alarms could be forwarded via ISDN and IP telephony.