Commander driven Commander driven by data and networks

Commander driven Commander driven by data and networks

Healthy data and networking sales have helped Commander to register a strong financial year performance.

The communications specialist has recorded a 25 per cent increase in revenues to $615 million. Net profits were also up 150 per cent to $23.6 million.

Continuing to diversify Commander away from its roots in voice hardware had played a major part in the year's success, according to managing director, Adrian Coote.

"We have broken the business up into data, voice hardware and networking, which are then partitioned into SMB and enterprise segments," he said.

"Each of those areas showed positive growth."

Commander recorded margin growth of 73.6 per cent in its data business and 27.5 per cent in networking. Voice margins grew relatively slowly at just 6.3 per cent.

Despite this, Coote claimed a strategy of including a high level of bundled network hardware in about 40 per cent of all voice deals had put the division in a strong position.

"The bundled hardware is very important to us because it is contracted use revenue," he said. "It is stable and therefore very high quality revenue." Commander continued to make headway in both the SMB and enterprise markets, Coote said.

"Commander has become a trusted brand in SMB as we have delivered above expectations for a number of years," he said. "Enterprise is looking for technical proficiency and responsiveness - we do both of those well."

The acquisition of Axon last August had also boosted Commander's performance in the education sector during the year, Coote said. "Axon has also helped the overall bottom line thanks to its contribution to volume," he said.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments