Dovetail Distribution is to launch a new online store in an attempt to reduce administration duties and improving the speed of its service to resellers.
Sales and marketing director, John Poulter, said it was streamlining orders and processing to provide resellers with a central location for all of their needs.
Service available from the online store would include order and product tracking, real-time stock availability, multiple payment options, advanced searching and part shipment.
It will also contain a promotions page, free website registration, credit application and product evaluation forms, marketing and sales documents, price lists, detailed product descriptions, market research data and the latest in security information. Resellers will be offered discounted pricing if they buy online.
"It is mainly a faster way for resellers to get their products," Poulter said. "But they will also get better margins."
The online store will be launched on September 5. The distributor is also on the verge of moving to bigger premises in the Sydney suburb of North Ryde. General manager, Max Fredericks, cited growing product demand as a key reason behind the decision to leave its current base in Pymble.
"We have been here for eight years, the lease was up and it was an opportunity to get properly relocated," Fredericks said.
The new distribution centre was 25 per cent bigger than the current one, he said, and would bring the company closer to its customers. It will relocate on September 3.