BenQ has signed ComputerCorp as its first national value-added reseller (VAR) as part of a push into the corporate and government space.
The agreement will see the Perth-based IT services company integrating the vendor's notebooks, LCD monitors, projectors and consumables into its own offerings. It will also be the service partner for any BenQ products it sells. The deal was part of an ongoing recruitment campaign designed to establish the brand in government, education and corporate markets, according to national sales manager, James Wright.
But while it had been successful in signing several new regional partners since launching its VAR partner program in March, it had taken until now to appoint a player with national coverage.
"We looked to the reseller channel for a long-term, national player but companies like Volante and Commander had their stables full," he said. "So we choose a national reseller who was hungry for business and wanted to grow aggressively."
ComputerCorp's strategic marketing manager, Dee Broadmore, said the partnership would help the services outfit expand its offering in higher-end verticals like mining and defence.
"BenQ is an OEM for HP and Dell, so we can offer what are really tier one products at tier two prices," she said. "We will also be able to extend our core break-fix service, which is important to regional customers."
Currently, BenQ had about 12 state-based VAR partners but would continue to look for additional players in Sydney and Melbourne, Wright said. It would also consider appointing a second national VAR.