Women in ICT Awards
Mio Technology Aggressively Targets Australian GPS Market
- 14 September, 2005 12:34
<p>Mio 268, Mio 169 handheld navigation systems debut in Australia</p>
<p>Mio Technology today officially launched its entire product range into the Australian market, including its two newest products – the Mio 268 and Mio 169.</p>
<p>After successfully launching the world’s first Pocket PC with built-in GPS capabilities—the Mio168 – in 2004 Mio Technology has become of the leading brands worldwide, including number one in Korea and Taiwan. Following its entry into the Australian market in 2004, the company will be aggressively focusing on the GPS part of its business.</p>
<p>Mr Rick Liao, Mio Technology Marketing Manager Asia Pacific Marketing Department, said:</p>
<p>“The market for mobile GPS in Australia is significant, especially considering the high proportion of car ownership. There are over 13 million cars in Australia, roughly 6.6 for every ten people.</p>
<p>“We are therefore extremely confident of strong sales in the Australian market”, he said.</p>
<p>Mio Technology will be offering a full suite of products catering to the entire market and all price points through Synnex.
“We are excited to be working with Synnex, who we chose as a partner based on their strong partnerships through their reseller channels, “ Mr Liao said.
Jay Ko, Senior Product Manager for Synnex, said: “Mio Technology Limited has always been a pioneer in the development and creation of products that push the digital world forward. We are delighted to be working with them and look forward to bringing these exceptional products to the Australian market”.
From the high-end yet mid-range priced Mio 269+ to the latest Mio 169 GPS plus PDA, the Mio DigiWalker GPS product series offering wireless PDA, smart phone and other handheld digital products, shall continue its tradition in offering the mobile computing market with more advanced, functional and innovative products in Australia.
Mio Technology products will be available from Harvey Norman, JB HiFi and Domayne.</p>
<p>About Mio Technology Ltd (MTL):
MTL‘s operations are worldwide. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, it is dedicated to the development of mobile communication-enabling devices. Its main business is the manufacture and sales of Mio DigiWalker™-branded mobile communications products, such as smartphones, Pocket PCs, and portable GPS systems. For more information about MTL, please go to http://www.mio-tech.com.au</p>
<p>Abut Synnex Australia:
Synnex Australia is one of the top IT distributors in the Australian market. With over 6,000 resellers, Synnex provides quality computer products, peripherals and components.