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Teradata Survey: crisis levels are the new norm

  • 22 September, 2005 10:22

<p>More Decisions, More Complexity, More Data:
Teradata Survey Shows Constant and Compounding Increases</p>
<p>Fourth annual Teradata survey of senior business executives reveals
crisis levels are “the new norm”</p>
<p>ORLANDO, Fla. 22 September 2005 – Crisis levels of constant and compounding increases in the number of daily decisions, in the complexity of those decisions and in the amount of data have become the new norm, according to the fourth annual survey of senior executives of large corporations by Teradata, a division of NCR Corporation (NYSE: NCR).</p>
<p>“The four-year trends make it clear that the explosion in data and decision-making is here to stay,” said Bob Fair, Teradata’s chief marketing officer. “The need for better, faster decisions has become a critical business requirement. Our survey shows that this requirement can best be met by having faster access to detailed data combined with customer history, better integration of data warehousing within the enterprise and improving response times for all users.”</p>
<p>Close to three-quarters (71 percent) of the executives surveyed – all senior executives of top North American companies, 61 percent with annual revenues exceeding $1 billion – said that the number of daily decisions has increased over last year. For four consecutive years, Teradata’s surveys have found that the increase in data is compounding, with 97 percent to 100 percent of respondents saying data is increasing and well over half saying data is doubling or tripling over the previous year (59 percent in 2005, up from 2004). And 98 percent said that decisions remain complex compared to previous years.</p>
<p>The findings of the fourth annual decision-making survey of U.S. executives were released in Orlando today at the 19th Teradata PARTNERS User Group Conference and Expo, the world’s largest data warehousing and analytics event.</p>
<p>“Compared to previous years when executives said they were ‘drowning in data,’ this year’s findings show that some are starting to swim, with 57 percent saying the quality of their decision-making has improved since last year,” said Fair. “Those executives are starting to cope. They told us that the top reasons for the improvement are advances in analytics, faster access to detailed information and greater experience.”</p>
<p>By wide margins, those with improved decision-making are implementing systems that give them better response times, access to customer history, faster access to detailed data and integration of systems. “Significantly, 71 percent say they are using or moving toward enterprise data warehousing,” said Fair. “And close to 90 percent of all respondents say that enterprise data warehousing improves company profitability, productivity and long-term growth, with over 80 percent citing customer service and customer expansion.”</p>
<p>The executives surveyed know that the stakes are high, according to Fair. “The biggest loser from poor decision-making is profits, according to 80 percent. Other top casualties of poor decision-making are company reputation, revenue, customer service and maintaining profit margins.”</p>
<p>Executives surveyed in China agree, with 56 percent citing profits and revenue as the biggest losers as a result of poor decision-making. And in Thailand, 77 percent of executives identified profits and market position as most at risk from poor decision-making.</p>
<p>Other studies conducted this year by Teradata show that the new norm is a global phenomenon, with European and Asia/Pacific executives citing similar or greater increases in decisions, complexity and data.
• Over 80 percent of executives surveyed in Europe, Australia and New Zealand said that data has increased over the past five years and about 70 percent expect the increases to continue for the next five years.
• In China, 85 percent of executives surveyed said that the number of daily decisions has increased compared to last year; 76 percent said decisions are more complex and 89 percent said the amount of data has increased.
• In Thailand, 99 percent say the number of daily decisions has increased and 100 percent say the amount of data has increased.</p>
<p>About the 2005-2006 Teradata Report on Business Decision-Making
The Teradata study was fielded by BuzzBack online market research in June-July 2005, querying 348 executives. Sixty percent hold titles of vice president or higher titles including chief executive officer, chief operating officer, chief marketing officer or chief technical or information officer. Sixty-one percent are with companies that have annual revenue of $1 billion or higher. A broad range of industries and functional departments were represented in the random sample of executives. Other Teradata surveys with similar questions and findings in 2005 queried 1,260 business and technology executives in Europe, North America, Australia/New Zealand, China and Thailand.</p>
<p>About Teradata Division
Teradata (, a division of NCR Corporation (NYSE: NCR), is the global technology leader in enterprise data warehousing, analytic applications and data warehousing services. Organisations around the world rely on the power of Teradata’s award-winning solutions to get a single, integrated view of their business to enhance decision-making, customer relationships and profitability.
About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR’s ATMs, retail systems, Teradata® data warehouses and IT services provide Relationship Technology™ solutions that maximize the value of customer interactions and help organisations create a stronger competitive position. Based in Dayton, Ohio, NCR ( employs approximately 28,300 people worldwide.
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NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.</p>

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