Aniluin moves south for new Casio deal

Aniluin moves south for new Casio deal


Queensland-based point of sale (POS) distributor, Aniluin, has replaced DH Technology as the new NSW distributor for Casio products.

The appointment of Aniluin followed a mutual agreement to terminate between DH Technology and Shriro Australia, the sole importer of Casio products.

"Both parties decided the deal was not working out," Shriro divisional manager, David Wassall, said. "DH was with us for a 15-month period, but in that time it produced only negative results."

DH Technology representatives were unavailable for comment at the time of going to press.

Aniluin has taken on the existing network of more than 50 Casio resellers already in place. The wholesaler had also opened an office in NSW following its appointment.

Wassall said Aniluin was a natural choice because of its longstanding relationship with Casio in the Queensland market.

"We have a good history with them and they have developed a strong network of dealers," he said.

Aniluin's dealer manager for Casio in Queensland and Northern NSW, Michael Ballantyne, claimed the expansion would double the company's turnover in the first year. The distributor would look to consolidate its position in the market by drawing on experience from its exclusive Queensland distributorship.

"With our other products outside of the Casio network we will be looking to add as many resellers as possible in the next 18 months," he said.

Aniluin's line-up of products would target specialist system integrators and Web-based resellers, Ballantyne said.

"In time, we will also be contacting many general IT resellers that may get enquiries for POS hardware," he said.

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