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Porsche promotion drives Kyocera sales

Porsche promotion drives Kyocera sales

A promotion giving dealers the chance to win the keys to a Porsche for a month has seen more than 580 resellers sign up as authorised Kyocera partners within six weeks.

Managing director, David Finn, said this was three times as many new resellers as he had expected to join Kyocera's ranks as a result of the campaign.

He estimated competition to get behind the wheel had seen a 20 per cent spike in sales. And with less than two weeks left until the keys are handed over, he said the leading 10 contenders were separated by just five printer sales.

"This will be the easiest month to win because there is still some scepticism out there," he said. "Once everybody realises it's a real car with real dirt on the wheels, competition will really heat up."

Given that the main aim of the promotion was to generate new reseller relationships, Finn was particularly pleased to see that none of the top five resellers at this stage in the competition were considered key Kyocera customers.

Its FS-1920 and FS-3830N workgroup printers had seen the biggest sales growth since the promotion was launched, he said.

As previously reported in ARN, the red convertible Boxster 987 will be farmed out to eight resellers during the next year.

The reseller with the largest annual sales will keep the car for a year and, if they can repeat the trick 12 months later, they will own it.

In other news, Kyocera is currently recruiting for its newly launched Platinum Reseller program. This will see resellers given access to its range of copiers for the first time.

"If a dealer sells a copier then they inform the distributor and the distie lets us know," Finn said. "We deliver and install the machine and the reseller is paid their margin without ever having to touch it."

Kyocera hopes to sign up 20-30 platinum partners across the country. While the local MFP/copier and printer markets were worth about the same in dollar value, Finn said copier margins were more than double those available by selling printers. "We are trying to put some real margins back into the channel," he said. "There's only so much we can do because we are ruled by competitive forces, but if we can help resellers to be successful then they will keep selling our products."


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