Samsung has added TodayTech to its national distribution ranks in a bid to grow sales in the systems builder community.
National sales manager for IT products, Joe Serra, said it had chosen TodayTech because of its longstanding relationships with systems integrators. Another selling point was its physical presence in far north Queensland and Canberra, he said.
Under the new deal, TodayTech will carry the vendor's monitors, printers, optical disk drives and hard drives products.
Serra said it would not have access to its notebooks at this stage.
"There was no focus from TodayTech on wanting access to the notebooks," he said. "Over time, there may be an argument for this. But notebooks have a unique strategy - not all of our distributors have access to them."
The distributor's managing director, Jack Zhong, said TodayTech was not interested in pursuing the Samsung notebooks because it already had a strong business in the whitebook space.
Currently, these accounted for about 20 per cent of its total revenues. However, Samsung's comprehensive range of devices was an attractive new area of potential growth for the distributor, he said. "We see Samsung as very much focused on digital and home entertainment products, which we want to get into," Zhong said.
For example, its MP3 player was a brand new product category for the distributor.
Zhong said the company would look to recruit additional partners, particularly in its strong regional areas such as Townsville and South Australia, as well as promote the products with its existing reseller base.
TodayTech's appointment follows Samsung's decision to sign Victorian-based distributor, Topstar Computers, this month.
The vendor also joined forces with IT Wholesale in June. Its other national distributors are Ingram Micro, Westan and Altech Computers, along with several additional regional partners such as HiTech.