Altech has taken another step into the AV market, announcing a distribution deal with Panasonic for its range of audio visual products.
Under the new arrangement, the distributor will focus on corporate and consumer-oriented projectors.
Altech national sales manager, Kevin Hartin, said it had previously maintained a relationship with Panasonic but had not been actively selling product for some years. The chance to re-establish the partnership came when former AMD contact, Steven Fraser, took up the Panasonic sales manager role.
Despite making a significant play into the digital home market, Altech had not added any projector vendors to its product mix, Hartin said.
"With our position in the media centre environment and home theatre, it was something we were looking for," he said.
Hartin said Altech expected its more home-savvy resellers would be the first to take up the new products.
"We are at a junction with dealers," he said. "We are starting to see new resellers come to us on the strength of our digital home work. The addition of Panasonic gives us a more complete solution in that space."
Eager to develop cross-selling opportunities for resellers, Hartin said it was now developing digital home bundles. "Once the update for Microsoft's Media Center Edition (MCE) is available, we will be in the right position to bring out a number of bundles for resellers," he said. These could include large screen displays and projectors for example, he said. The distributor produces its own Maestro-branded MCE PCs as well as an electronic programming guide (EPG) from Ice TV.