JePacific has announced a new distribution agreement designed to take it deeper into the digital home market.
The niche consumer electronics player has picked up the exclusive rights for Chinese vendor, CVIC SE's, range of convergence products. JePacific will initially carry the company's PC-based personal video recorder with built-in TV tuner, the XpressPVR.
With a range of MP3 players its only other convergence offer, the distributor was keen to partner with CVIC, regional sales manager, Jeff Chan, said. "Digital content and home entertainment is an enormous market," he said. "Apart from digital video recording and watching TV features, the product is designed for people who still have VHS tapes and who want to convert them to digital format."
The deal would also seek to fill a perceived gap in the digital home market, Chan said.
"Once people have converted all their content to digital we will launch CVIC's iHome product which will let them manage moving their files from their server/PC to their lounge room," he said.
JePacific was also pursuing opportunities with a number of complementary vendors in the competitive notebook space, Chan said.
"We will offer to bundle the PVRs with notebooks as a way for vendors to differentiate themselves," he said. "It will also be a way for us to move into notebook distribution."
Negotiations were also underway with several resellers and mass merchants.