Powermove charge continues with GCC

Powermove charge continues with GCC

Hot on the heels of its MemSol acquisition in June, Powermove has purchased the GCC Australian printer business to further swell its product lines.

Former GCC director and newly installed managing director of the distributor, John Osmotherly, said the deal would give Powermove a completely new product range and sales base to its iPod accessory stable.

Financial terms were not disclosed.

"Powermove has Apple resellers so there is a lot of duplication there and benefits in that respect," he said.

"They do the hard drives and format monitors. But GCC opens up new areas it hasn't dealt with before."

GCC's flagship laser printers are tailored for the graphics market.

The Australian subsidiary assembles printers from the components shipped by its US-based parent and distributes those to select Mac and PC dealers.

Osmotherly said Powermove would retain the entire GCC business, including its six Melbourne-based staff.

The distributor's owner, Phillip Warren, would now look after the marketing, advertising and business development side of the business, while Osmotherly would monitor day to day operations. The pair had worked together on various projects previously, including a partnership at Desktop Power, he said.

GCC will close its second warehouse in Sydney and utilise Powermove's facilities in Melbourne. This premise had been maintained by a third-party logistics company, he said.

"We have always been keen to get GCC under the one roof," Osmotherly said. "There won't be any changes for customers - all it will mean is that GCC products are just available from Powermove."

But although the printer business would be a key selling point in Powermove's strategy, Osmotherly said he would be honing in on its position as a hardware and peripherals distributor.

"We want to stick to what Powermove is doing and do it better," he said.

"The products potential at Powermove is enormous. We need to improve our position in the market with advertising, more account management and talking to resellers."

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