Adaptec is planning to tackle Dell and EMC head-on in the SMB and low-end enterprise market with its upcoming range of serial attached SCSI (SAS) storage products.
Country manager, Demetri Christodoulou, said its adoption of the new disk interface was part of plans to expand out of the traditional hardware mould into external storage management.
The vendor would start shipping its first SAS-based products, including the disk arrays and host bus adapters (HBAs), in September. The launch of small form factor hardware was slated for early next year.
"We have been known as a hardware company," he said. "We want to be known for software too, like EMC or Network Appliance. This is where you differentiate yourself."
Its January partnership with server engine developer, Vitesse, was indicative of the investment made into storage software and SAS, Christodoulou said. The vendor also acquired Snap Appliance for $US100 million last year to help accelerate its shift from direct attached storage into external storage management.
SAS has been touted as the evolution of the SCSI protocol.
Christodoulou said the technology would simplify storage deployments by allowing customers to connect fibre channel, SCSI and SATA drives in a point-to-point, rather than parallel, configuration.
Products to be released would feature similar storage capabilities to fibre channel hardware as well as up to 3Gbps connection speeds, he said. SAS could be used to connect 128 devices.
The Adaptec range would target the SMB and smaller enterprise market and was aimed at competing against the likes of EMC and Dell, Christodoulou said.
To coincide with the delivery of SAS, Adaptec will launch a new channel program in the coming months. This would involve an education roadshow for resellers, as well as a SAS specific qualification under the Adaptec Certified Storage Professional program, Christodoulou said.
Partners would also have access to evaluation kits, marketing information and earn rewards.
Adaptec's distributors are Ingram Micro, Synnex, ACA Pacific and Lan 1.