Peripherals and security monitoring specialist, Swann Communications, is staging a major push into the Chinese market.
The Melbourne-based company has launched a new operation in Hong Kong to capture opportunities in the region and support its local network of vendor and reseller partners.
Swann Global Ltd (HK) would initially have a logistics office in Hong Kong International Airport's Tradeport complex, regional director, David Oldridge, said.
The move was the latest step in its ongoing global expansion strategy targeting 100 per cent sales growth for the next five years, CEO, Ron Lane, said.
The company opened operations in the US 18 months ago and currently works through distribution partners in the UK, Europe, South Africa, New Zealand and Latin America.
"Traditionally, we have been in peripherals, but are now moving to become a CCTV specialist," he said. "Consequently, we have to expand around the world very quickly."
With branded players like Axis Communications and Sony also snatching at a slice of the estimated $120 billion global CCTV market pie, Swann was aiming to gain a foothold in the home DIY niche, Lane said. "Our research shows 84 per cent of Australian households want to increase their security, but only 0.4 per cent have invested in CCTV technology," he said. "So the potential is massive."
To meet expected growth, Swann was rapidly swelling its staff, Lane said. Local numbers were likely to double to 70, while in the US staff numbers were expected to triple to 50.
Lane has also been newly recruited to replace former CEO, Tim Swann, who departed to start his own business.