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Atdec’s new Visidec Focus – space-saver for both retailers and their computer and A/V customers

  • 14 September, 2005 16:58

<p>Australian designer and manufacturer, Atdec Pty Limited, has put its new Visidec Focus visual display systems for flat panel TVs and monitors in blister packs for easy and space-efficient wall-mounting in retail outlets.</p>
<p>The Visidec Focus is a space-saving, flat panel display system suitable for 12” to 19” (30cm to 48cm) monitors and strong enough to support up to 6 kgs (13 lbs) in weight. Multiple adjustment options achieve the best possible viewing position suiting the ergonomic requirements and enhancing the space restrictions of most working environments.</p>
<p>Comfort, strength, looks, flexibility and cost-effectiveness were the criteria for Atdec’s in-house designers. With Visidec Focus, they have developed a product that will appeal to the style-conscious consumer giving retailers more potential for the dual sale of LCD screen plus mounting system.</p>
<p>“The blister-packed products hang easily and neatly on the wall for display and create ‘top of mind’ recall when hung next to flat panel displays,” said Atdec’s Managing Director, Steve Crozier.. “It’s great for increasing the total sell.</p>
<p>“Atdec’s Visidec Focus flat panel display arm is ideal for banking, retail and general office applications and also suits the space limitations of small business, SOHO and the commercial furniture industry, “ said Atdec’s Managing Director, Steve Crozier. “Just pull it out to use and push it away – in any direction – to provide more desktop workspace,” he added.</p>
<p>Product features include:
• effortless height adjustment to 355mm (14”)
• the monitor can rotate a full 360 degrees around the pole;
• its innovative head design offers +/- 70 degree tilt, 180 degree pan and the ability to change between landscape and portrait modes;
• an adjustable mounting plate which suits 75-100 mm hole patterns for VESA-compliant flat panel display screens;
• bolt-through mounting option for desktops 12-98mm (1/2” to 3 ¾”) thick; clamp mounting option for desktops 14-45 mm (1/2” to 1 ¾”) thick.</p>
<p>Constructed in sturdy aluminium with a stylish chrome finish, the Visidec Focus is quick and easy to install. It comes with hardware and advanced cable management (where wires are housed out of sight within the support pole) which also reduces desktop clutter. As with all Atdec products, it has a five-year warranty.</p>
<p>Atdec partners with most of the key AV organisations such as NEC, Hitachi, Fujitsu, Samsung, LG, BenQ, Sharp, Sony, Panasonic, Acer, Dell and IBM designing equipment to suit their individual products. “These relationships and our own research keeps us informed of worldwide trends ensuring our products meet consumer demand and emerging technology requirements,” said Mr Crozier.</p>
<p>Competitively priced at $199 RRP, Visidec Focus is available through leading information technology resellers and major commercial furniture companies such as Thinking Ergonomix and CEDIA members as well as retailers including Harvey Norman and Domayne. Atdec’s Australian State distributors are: Ground Floor Marketing (Vic and Tas), Debetrek (Qld and NT), Sylex (WA), Greg North (SA) and Corporate Express; New Zealand distributors are Sylex and Metrolink.</p>
<p>About Atdec
Established in 1998, Atdec is an Australian enterprise that designs and manufactures visual display mounting systems for electronic units such as computer monitors, display monitors, flat screen technology and televisions. In its role as industry specialists, it provides product to a broad range of clients including: banking &amp; finance, corporate, government, hospitality, information technology, medical &amp; health care, retail &amp; tourism and commercial furniture suppliers.</p>
<p>Worldwide customers include Qantas, McDonalds, Merrill Lynch, CBS, Compaq, Morgan Stanley, Bloombergs, HermanMiller, Wells Fargo, London Underground, Cheesecake Factory, Pepboys, BHP Billiton, Qantas and Westpac Bank. It also partners with most of the global electronics manufacturers designing and producing Atdec mounting solutions to complement their individual products. Visit our website at
Photographs are available from the Atdec image website,
Media Contact Details:
Jodi Kuch, Atdec, Marketing Director, , 61 2 9790 5060 , 0411 606 080
Belinda Cotter, Kinetics Pty Ltd,, +61 2 9976 6611</p>

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