BigAir has launched a new business-grade wireless VoIP service aimed at boosting use of its network.
The service claims to reduce call costs by ridding businesses of fixed line rental fees and providing cheap call rates with no flag falls.
The offering also uses the company's new IP-Centrex services, which provides services like call waiting and voicemail through a virtual PABX.
Previously, BigAir only offered business-grade broadband and related valued-added services. With VoIP capability, the company could offer a bundle of services, according to director, Jason Ashton.
"We are coming off a single product offering up to a full suite like a small telco," he said. "As we also have our own network, we can help people break the shackles of traditional providers."
Ashton claimed there was currently little competition in the business-grade wireless VoIP space.
"Companies such as Unwired and iBurst are more residential and SOHO than corporate," he said. "And the main ADSL and fibre operators don't like VoIP as it tends to be a cannibalisation of their other businesses."
The new service was designed to up-sell existing customers as much as attract new ones, Ashton said.
"VoIP serves as a foot-in-the-door to offer connectivity and other value-added services, but what we are trying to do is increase usage of our network," he said. "We have a very large customer base but are only running at about 10 per cent capacity."
With the new service in hand, BigAir would seek to drive deeper into the hospitality, health and industrial markets, Ashton said.
"Business parks are also a good geographical opportunity as they tend to be well out of the city so often find themselves with limited wired options," he said.