Targus has created a new market development role to help it capitalise on growing opportunities for notebook and general IT accessories.
Newly appointed market development manager, David Hollis, said his first charge would be to look at its product lines more strategically and how they are placed in the market.
The vendor has three key sales channels: direct alliances with notebook manufacturers, a reseller channel and retailers.
"The product range is growing exponentially," Hollis said. "We need to analyse where the products are placed and where they will have the biggest impact."
He moves to the new post from the position of national sales manager.
Hollis has spent a total of six years working for the company in various sales roles.
Former Ingram Micro sales director, Paul Scanlan, has taken up the national sales manager post.
He announced his decision to leave the distributor in March after being offered a role as OEM business chief.
Hollis said Targus did not expect to make any significant changes to its channel structure or partners. However, with notebooks achieving wider market reach through mass merchants like Kmart and Big W, the vendor would need to assess the impact on its retail mix, he said.
Recognised more for its carry cases, Hollis said its peripherals business was also providing more opportunities for growth. Its total revenue is split almost equally between cases and accessories.
To help fuel the fire, the company would be producing product placement guides for channel partners focusing on its accessories lines.
Hollis highlighted power adapters, security, mice and hub hardware as boom markets.
Another prospect for Targus and its partners was in the desktop replacement space.
"This introduces ergonomic challenges like the positioning of screens, keyboards and holders," he said. "We have a range of new products coming out to address this."