USATrade waves flag for Aussie exporters

USATrade waves flag for Aussie exporters

USATrade is aiming to help new Australian exporters enter the US market with the launch of a comprehensive distribution service.

It includes advice about making a sales plan and developing US partnerships as well as delivering e-commerce and physical product fulfilment services.

The Australia-USA Free Trade Agreement (AUSFTA) made it possible for local businesses to engage the American market and USATrade could help them to take advantage, general manager, Garry Simon, said.

The service was primarily aimed at hardware and software developers that target enterprise clients, he said. It would also make it easier for Australian companies to sell to US state governments.

"It is a huge opportunity that opens up a $US200 billion [government] market to Australian exporters," he said. "We specialise in proactive distribution as opposed to order fulfilment."

US companies USATrade had worked with in the past included Cisco and Sun Microsystems, Simon said. It now planned to take on one Australian exporter a month.

"In our business, selling more and more [different] products isn't beneficial to us," he said. "We want to expand sales for the products that we already represent. We don't claim to cover every opportunity in the US, but we believe we can help companies get a foothold."

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