Melbourne-based hardware distributor Prion Distribution Technology added Intel to its networking portfolio last week with one eye on attractive profit margins and the other on a potential network integration business.
Prion now joins Tech Pacific in Intel's distribution stable, and, according to the organisation's managing director Michael Bosnar, the venture will increase Prion's exposure among the biggest customer base in Australia - small-to-medium businesses.
Bosnar also alluded to Intel's ever-expanding channel support network, which offers an array of technical training courses and certification programs for all resellers with varying degrees of competency.
"Our relationship with Intel complements Prion's existing value-added products and will be a key factor in driving our strategy to focus on the networking and server end of the market," Bosnar said.
"This gives us the green light to now fully commit to putting resources into technical support and consultancy services and assist our resellers in building strong SME relationships," he said.
Archie Wilson, Intel's national sales manager, said: "The SME market continues to be an important growth area for Intel, particularly those customers in the 500 to 1000 user range."