Network Box is staging two roadshow events in Sydney and Melbourne from this month to launch its channel program.
The new initiative, dubbed OutManage, is designed to concrete the vendor's commitment to a channel model, Network Box director, Andrew Tune, said. It incorporates several features, such as marketing resources and technical support, certification training, and a tiered margin structure.
"We have been fine tuning the model," he said. "The fundamentals haven't changed. We need to move from the interest to the engagement stage."
Although hesitant to give away too many details, Tune said it would introduce new sales incentives and promotional campaigns for its resellers to coincide with the program launch.
Alongside the program, Network Box has hired a new channel manager for the southern region, Anthea Kapa, while redirecting Chris Nixon onto the northern region. Tune said this would allow the vendor to expand its channel base particularly in Tasmania and South Australia.
The Network Box business is based around offering a complete managed security service using a single hardware appliance. This includes providing firewall, anti-virus and spam protection as well as intruder detection. The vendor also provides 24 x 7 security updates through its network operations centre.
It opted to switch from a direct sales model to a channel focus in May last year.
This had helped the company to double its revenues over the past year, he said.
Network Box has 20 partners, 10 of which had recently signed up, Tune said. The vendor was looking to recruit new resellers to the new program.
These could range from smaller resellers looking to offer customers a third-party security offering, to those who wanted to manage the service themselves.
The inaugural event will be held on August 24 in Sydney, followed by a Melbourne launch on September 20. Each will feature presentations from Network Box and its distributor, Firewall Systems, as well as the founder of the Australian High Tech Crime Centre and eBay's current director of trust and safety, Alastair Macgibbon. More information about the event is available at: http://www.network-box.com.au/