City Software is opening a new office in NSW to help drive its corporate sales.
The Victorian-based company's managing director, Lorenzo Coppa, said the decision to establish a dedicated corporate arm in Sydney was prompted by local customer growth.
It also fitted with plans to strengthen its higher-end services business, he said.
"We have had a number of accounts with good business over many years," he said. "After we acquired eStore  and International Software Warehouse  we had a much stronger customer base in NSW.
"We've been eating the crumbs under the table, but we weren't focused on maximising what we could do."
Coppa said the corporate team would concentrate on increasing the reseller's share of the 50- to 500-seat market. The company provides a plethora of services including hardware procurement, software licensing, installation and maintenance support.
Initially a mail order outfit, City Software opened its first shop front in North Sydney about 18 months ago. The company's NSW corporate business development managers were located at the back of the retail store.
"We wanted to have a phone number and people on the ground," Coppa said. "If you buy online, it's nice to know there's someone in Sydney."
The Sydney-based team has now swelled to eight.
Coppa said he planned to retain the shop alongside the new office.
The reseller is now looking to double its staff for NSW.
Coppa said he was looking to increase corporate sales from 40 per cent to 60 per cent of its total revenues by the end of next year. The new office is slated to open by the end of September.