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Zircon Appointed Distributor for Aruba Networks

  • 02 August, 2005 11:14

<p>Local Distribution Gives Aruba Foundation for Rapid Growth in Australian Market</p>
<p>Sydney, Tuesday, August 2, 2005 – Wireless networking vendor, Aruba, has appointed Zircon to be its distributor in Australia. The appointment signals Aruba’s intention to significantly expand its footprint in the Australian market.</p>
<p>Aruba has had a local presence since early 2005. The addition of Zircon as a distributor signifies the next chapter in a plan to further advance Aruba’s presence in Australia.</p>
<p>The agreement will see Zircon assume responsibility for enterprise channel sales, including pre-sales, sales and support, as well as training and marketing initiatives.</p>
<p>Zircon has been appointed because of its true ability to add value and move quickly in response to market needs and opportunities. It will not only provide all the necessary tools for channel partners, but also supplement Aruba’s presence, providing extra on-the-ground representation.</p>
<p>“Zircon’s business style is extremely complementary with Aruba’s,” said Mark Robards, vice president, Asia-Pacific, Aruba.</p>
<p>“Zircon’s appointment is critical to Aruba’s growth locally. We have considerable opportunities in the market, and as the wireless arena continues to grow, Aruba and Zircon are ideally positioned to benefit. Wireless is now a proven technology, and Aruba is leading the way as the only company offering a modular mobility system that provides centralized control of all access, security and mobility services.”</p>
<p>Gwen John, managing director of Zircon said, “Securing distribution for Aruba in Australia is a positive step for Zircon. Aruba’s award-winning enterprise mobility systems are ideal for generating new channel business as well as driving revenue in existing accounts.</p>
<p>“Aruba is strategically positioned at the intersection of the wireless LAN and security segments, and their secure WLAN solution is widely regarded as best-in-class for enabling a mobile enterprise. Its recent wins with leading educational institutions, healthcare providers, and software and technology firms have garnered a great deal of attention. The announcement last month of the world’s largest software company selecting Aruba to provide its next-generation wireless LAN infrastructure further validated Aruba’s centralised architecture and industry-leading technology.”</p>
<p>For Zircon and its resellers, Aruba is completely channel-focused and has a well-established program that provides channel partners excellent margins, technical certification programs, pre-sales and post-sales support, demo units and joint marketing programs and collateral. Zircon is committed to helping resellers capitalise on the rapidly growing wireless market segment, enabling new revenue streams.</p>
<p>About Zircon:</p>
<p>Zircon is a managed communications services distributor. It provides members with a simple, seamless offering that’s easy to sell. Vendor partners are guaranteed a value-added service with in country representation, marketing, training and channel programs run as part of their service. Its member program, Boost, offers a comprehensive program designed to make doing business easy. For more information, visit Zircon at:</p>
<p>About Aruba Networks, Inc:</p>
<p>Based in Sunnyvale, California, Aruba Networks (Aruba) is a fast-growing enterprise infrastructure company. Aruba pioneered the concept of centralized network systems to enable wireless, security and mobility services. The company's products help corporations address fundamental new changes taking place in enterprise networks caused by user mobility, security and wireless technology. Aruba markets and manufactures a complete line of fixed and modular mobility controllers, wired and wireless access points and advanced mobility software. Privately held, Aruba has operations in the United States, Europe, Asia Pacific and India and employs staff around the world. Aruba has received over $59 million in three rounds of venture funding from top-tier venture firms – Matrix Partners, Sequoia Capital, Trinity Ventures and WK Technology Fund. Visit Aruba Wireless Networks at</p>
<p>Media inquiries
Gwen John p| 02 9475 9701 0419 50 55 33</p>

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