Mobile services provider, Communicator Interactive (CI), has become the global distributor for a new cutting edge video technology from the Commonwealth Scientific and Industrial Research Organisation (CSIRO).
Dubbed Aida, the technology is based on the Annodex mark-up language standard developed by the CSIRO, which allows specific portions of video footage to be sourced among program content.
The agreement was clinched despite interest from several multinational companies, Communicator Interactive (CI) general manager, Elmar Platz, said. "The CSIRO is not in the business of commercialising its intellectual property so it was looking for a commercial partner," he said.
The Aida technology would be deployed on third-generation (3G) mobiles and the Annodex suitable for PC desktops.
As an example, he said the local Renovation Rescue TV program could commoditise content on how to hang a door and then sell that specific segment to DIY customers overseas.
CI was currently formulating a go-to-market strategy that involved targeting major telco carriers and multinational content providers such as News Ltd and CNN.
Corporate mobile users in Australia and overseas would be the initial sales target, Platz said.
Expanding its sales reach to the UK and US could involve strategic distributor relationships as well as expertise from channel enablement companies, he said.
"There is a $US5.6 billion market for video content so we will use all the expert help we can get," Platz said.
CSIRO ICT Centre general manager, Dr Gautam Tendulkar, said the deal exposed its technology to commercial markets and would benefit ongoing development.