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Zircon signs as Aruba's first Oz partner

Zircon signs as Aruba's first Oz partner

Looking to bolster its networking portfolio, Zircon has signed on as the inaugural Australian distributor for Aruba Networks.

Managing director, Gwen John, said the new wireless LAN products would complement the traditional hardware lines brought on through its recent acquisition of Global Business Technology. It would also sit alongside its current range of managed communications services.

"Aruba's wireless technology fits well with what we're trying to do outside of the traditional hardware GBT model," she said. "The fact that the technology allows for voice over wireless is also a bonus."

US-based Aruba Networks was founded in 2002 as a manufacturer of centralised wireless LAN infrastructure. Its product range includes switches, grid controllers and access points.

The vendor was recently chosen by Microsoft to provide 802.11 wireless LAN equipment to 277 of its sites globally.

Aruba vice-president for Asia-Pacific, Mark Robards, said it started establishing a presence locally about six months ago. The partnership with Zircon represented its first distribution deal in Australia.

The company had no plans to recruit additional distributors in the short term, he said.

"We wanted someone here to focus on our products and identify resellers that can help move our products," Robards said. "It's a fairly complex environment that our products handle - for example, voice over wireless LAN, and network security."

But despite its traditional enterprise foothold, he said it had recently introduced several new lower-end products to address the SMB space and would be seeking resellers addressing this market.

John said potential resellers would be required to become certified in the vendor's technology.

Zircon would be providing training programs, she said.

Ideal resellers would be integrators with a focus on vertical industries such as health, education and retail, John said.

Zircon is now working on putting together a roadshow to demonstrate the Aruba product to prospective partners.


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