BST signs new hardware vendors

BST signs new hardware vendors


Sydney-based distributor, Backplane Systems Technology (BST), has signed agreements with two new hardware vendors.

The industrial hardware specialist will carry military specification PCs from A Born Technology as well as ruggedised PCs, micro PCs and motherboards from Protech Systems.

The signings complemented its current vendor portfolio and would help it push into the mainstream SME market, marketing manager, Kristy Comb, said.

"We are focused on the industrial and defence systems niche but increasingly these sorts of products have crossover potential for the commercial IT market," she said.

Crossover products include point-of-sale applications for LCD equipped panel PCs and motherboards with automatic restart capabilities. A business trend toward thin clients also gave its mini-PC offerings an opportunity to compete with more established small form factor models, she said.

BST has also announced plans for a national reseller framework.

It recently signed additional integrators in Brisbane and Canberra, with more planned for Melbourne, Adelaide and Perth, Comb said. While more attention would be given to resellers servicing the commercial market, BST would also work directly with a number of key verticals, she said.

These included manufacturing, defence, utilities, telecommunications and gaming.

"We find a lot of the buying decisions for this type of hardware are made by engineers rather than IT managers and we have a lot of engineering skills in-house," Comb said. "[Managing director] Andrew Tuft has a background in industrial and defence control systems, so he knows how those sectors do business. It's important to have a direct relationship with the engineer."

BST was also exploring opportunities around hardware to support vehicle-based PC applications such as GPRS navigation, she said.

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