Quark has appointed Scholastic as its exclusive Australian distributor. The decision sees the software vendor end long-term relationships with Modulo Systems and XClusive Software.
XClusive Software managing director, Mark Jelic, said he was shocked by the sudden announcement, which means his company loses distribution rights on July 4.
"It was done with no consultation, no advice, no review period and we weren't told we were doing anything wrong," he said.
With the eight-year Quark relationship accounting for 50 per cent of its business, Jelic said his company was currently reviewing its options. He also questioned Quark's new strategy.
"I don't think it's wise for Quark to setup a single distributor that will have a pricing monopoly," he said.
For the other former Quark distributor, Modulo Systems, the change was further compounded by the loss of its Quark sales manager, David Richards.
Modulo general manager, Andrew Stowell, said the company had been relegated to reseller status but could not comment in detail because negotiations were planned with the vendor during the next few weeks.
Quark vice-president of sales for Asia, Middle East and Africa, Gyan Prakash, said the major attraction of Scholastic was its education channel strength.
The company's media and technology division has a national network of 1000 retail stores, resellers and education consultants.
The division's manager, Wayne Cooper, said Quark complemented its graphics vendor line-up, which included Macromedia and Autodesk. He also said Scholastic had a good understanding of the vendor's products as a longstanding corporate user of Quark Xpress.
Scholastic planned to distribute Quark to Apple Stores, the general education sector and independent schools, Cooper said.
Seminars and training events would be held in conjunction with Quark, he said.