Menu
Simms signs STM after Crumpler split

Simms signs STM after Crumpler split

Sydney distributor, Simms International, has swapped bags with a move from Crumpler to local brand, STM. The break-up with Crumpler was a mutual decision based on the vendor aiming for a different market, Simms managing director, Danny Moore, said. The deal with STM was better suited to Simms because the vendor had a bigger focus on the corporate market, Moore said.

Australian-owned STM designs bags for laptops, iPods, cameras, gaming consoles and other digital equipment.

A Crumpler spokesperson said the company would miss the channel reach it had with Simms but wanted a greater focus on its main growth market of camera bags. It had signed with specialist camera market distributor, Photo Things, which he said was closely aligned to Kodak.


Follow Us

Join the newsletter!

Error: Please check your email address.
Show Comments