Sydney distributor, Simms International, has swapped bags with a move from Crumpler to local brand, STM. The break-up with Crumpler was a mutual decision based on the vendor aiming for a different market, Simms managing director, Danny Moore, said. The deal with STM was better suited to Simms because the vendor had a bigger focus on the corporate market, Moore said.
Australian-owned STM designs bags for laptops, iPods, cameras, gaming consoles and other digital equipment.
A Crumpler spokesperson said the company would miss the channel reach it had with Simms but wanted a greater focus on its main growth market of camera bags. It had signed with specialist camera market distributor, Photo Things, which he said was closely aligned to Kodak.