Simpl has set up its first branch in Australia to support its growing reseller channel and customer base.
The Auckland-based software development and services company opened a Melbourne office last week to back-up sales of its contact centre performance management tool.
Simpl's chief operating officer, Mike Ogle, said Simpl Australia would support sales of WebCCA and aid the development of a channel locally. In New Zealand the company sells the product directly, but follows a channel model in Australia.
Ogle said Simpl would maintain an indirect model in Australia with the Melbourne office supporting the channel.
"The office is a good first step into Australia for us and we now have a person onboard looking after our resellers there," he said.
Robert Davidson, who joins Simpl from MYOB, heads up the operation.
Simpl acquired WebCCA, a web-based tool designed for Genesys contact centre suites, last year and continued to develop the product, Ogle said.
Australian users would be able to provide feedback and feature requests to the development team in Auckland through the Melbourne office, he said.
Having an Australian office added credibility to the company's operations, Ogle said.
Although Australia is not virgin territory for the company, as it has done work there in the past, it will aim to grow steadily overseas.
"We do not want to get too far ahead of ourselves," he said. "There is trial of destruction left by New Zealand companies who have set up in Australia without being prepared for the subtle difference in the market."