Westan has joined forces with iBurst network partner, Independent Service Provider (ISP), to bring its mobile broadband service to IT resellers.
Westan national sales manager, Daniel Hocking, said it had established a traditional wireless relationship with SMC last quarter, but would look to the new deal with ISP as a way of entering the mobile broadband market.
"This deal helps us to develop the mobility side of the business, which is where we see the market heading," he said. The service would provide resellers with a value-add to sell alongside its range of notebooks, he said.
ISP national sales manager, Bill McArthur, said Westan was a good choice because it had both corporate and consumer focused partners.
"Westan opens us up and gives us a better chance with corporate customers," he said.
Previously, the Sydney-based company had dealt with customers directly via its Website. Sales had been split between consumer and business markets, he said.
PBA already maintains a relationship with key retailers such as Harvey Norman, Bing Lee and Dick Smith Electronics through its partners, Veritel and Chilli Internet Solutions.
McArthur said it would not be aggressively targeting the retail market but would instead concentrate on independent computer resellers.
"The local PC store is more knowledgeable on products," he claimed. "We have found that larger retailers don't push the non-core products as well as the local IT resellers do."
For more on this story, check out next week's edition of ARN.