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Bluechip to carry Asus barebones and monitors

Bluechip to carry Asus barebones and monitors

Bluechip Infotech has signed on with Asus to carry the vendor's barebone PC and LCD monitor hardware.

Asus country manager, Ted Chen, said it had recruited Bluechip to strengthen coverage in NSW. The vendor currently distributes these products through Cassa. Its notebooks are also distributed through the Queensland-based supplier, Synnex and Ingram Micro.

"We feel our existing distributors are focused on other regions," Chen explained.

But he admitted its search for another distributor had also been the result of Ingram Micro's decision not to distribute the barebone PC systems.

"There was no better choice with our existing distributors, so we started looking around," he said.

The deal will allow Asus to provide more flexible, total PC solutions to dealers, Chen said.

For Bluechip, the new products presented a new area of growth, sales director, Ron Jarvis, said.

"Since the merger with BBF, we've only taken one new vendor [ZyXel] on," he said. "We've been concentrating on the vendors we've got. We've had to prove that we could do as good a job as before the merger."

Although Bluechip stocks LCD monitors from other vendors, Jarvis said he expected the Asus range would target the higher end of the market.

"The Asus monitors are pitched at a different level - they're not at the volume end," he claimed. The company expected to sell a few hundred screens per month, he said.

In contrast, the barebone systems would be a complementary product to its Aopen casing products, he said.


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