Wireless distribution specialist, Integrity Data Systems, has appointed Mark Fisher to the newly created role of southern region channel manager.
Based in Melbourne, Fisher will be responsible for building new and existing relationships in Victoria and Tasmania.
The new role follows the appointment of the company’s first eastern region channel manager in July.
Integrity Data Systems CEO, Ross Chiswell, said Integrity had decided to elect a permanent channel position for the southern region while looking to replace its eastern region channel manager.
“Putting a resource in that space allows partners to be better supported, particularly in rural areas,” he said.
Fisher said Integrity had lacked presence and standing in the southern markets because it had not posted somebody permanently into the region.
“I can bring a lot to the area by being a focal point for our resellers and by being proactive in getting our product message across,” Fisher said.
Chiswell said he had been overseeing all business outside of the eastern states prior to Fisher’s appointment. While he would continue to oversee the Northern Territory, SA and WA markets for some time, these would eventually fall under the southern regional manager’s jurisdiction.
Fisher’s strengths in the optics and RF space – gained from senior sales roles within Fleetcom, NetTest Australia and Tektronix – would see him focus on growing Integrity’s outdoor range of wireless technologies, he said.
Like Integrity’s recently appointed eastern channel manager, Glenn Britten, Fisher would also be responsible for growing Integrity’s partner base in the region.
Fisher said he would look to the free space optics and high bandwidth communications sectors to gain partners.
In a year’s time, Fisher said he hoped to have Integrity well-established in the burgeoning access point, hotspot and last-mile communications markets.