Local developer rides high on EDS branding

Local developer rides high on EDS branding

Adelaide-based tool developer Maxamine International has been accepted into the lucrative Channels to Asia Pacific Program (CHAP) established by leading outsourcer EDS.

The CHAP program, which has already launched Maxamine's fellow Adelaide developer Pulse Logistics Systems onto the Asian stage, enables South Australian IT organisations to partner with EDS in the region and benefit from the outsourcer's marketing and sales expertise.

Maxamine will be pinning its hopes for Asian success on its core product, Maxametric, a Web-based tool that leverages the way large corporate and government customers do business using the Internet or their intranets. The product offers multi-dimensional Web maps of the contents of a site and allows these organisations to determine where customers are active and improve traffic flow to the site's most frequented pages.

But despite already securing a host of blue-chip Australian customers including Centrelink, Macquarie Bank and Boral Energy, Maxamine co-founder Stephen Kirkby explained that the push into Asia was always an integral component of the organisation's expansion plans.

"We haven't even started in Australia yet," said Kirkby, referring to Maxamine's goals of enticing venture capital investment and generating export opportunities.

"We have reached a stage of development that is considered suitable to face the scrutiny of discerning buyers in the Asia-Pacific region.

"The EDS partnership opportunity was a great way for us to tap into the client base of an organisation with strong branding."

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