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Saratoga targets small business Cashflow

Saratoga targets small business Cashflow

Hoping to grab a slice of the financials software retail market, Saratoga has signed on as the inaugural IT distributor of Cashflow's small business products.

Managing director, Ivar Stanelis, said the Australian-made software was the first accounting package it had stocked. The deal is effective from July 1.

"We try to specialise in software for small businesses so this is a very good fit for us," he said.

The niche software provided resellers with the opportunity to compete directly against some of the more recognised brands, such as MYOB or Quicken's QuickBooks series, Stanelis said.

The software was a cost-effective alternative for very small businesses wanting a basic accounting package.

"Small businesses like the local plumber don't need a $1000 package," he said. "We want to offer a more affordable product."

Saratoga will initially stock the flagship Cashflow Manager software. The standard version retails for $295, while the Gold edition is $495. Stanelis said the product offered about 30 per cent margin to resellers.

The vendor also has three additional financials packages: Invoice Manager, Rent Manager and Wages Manager. Stanelis said he expected to stock these once awareness of the Cashflow brand had grown.

The distributor would target several retailers, including Harris Technology and BerlinWall, as well as general IT resellers, he said.

The deal was expected to account for about 20 per cent of the distributor's total sales by Christmas.

"We are looking at this to be the star of our stable," he said.

Cashflow managing director, Wayne Burgan, said it had previously sold its software through accountancy firms and business advisors. The deal with Saratoga represented its first steps into general distribution and the retail market.

"People keep asking for the software in stores. We made the decision that it was time to increase our channel," he said. "Saratoga really services the smaller computer channel. We are looking forward to doubling our sales with them."


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